Puma expects slow growth due to global tensions

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MUNICH: Puma SE forecasts another slow year of growth in 2025 due to global trade tariffs, currency volatility and geopolitical tensions.

The German sportswear brand expects currency-adjusted sales to grow in the low- to mid-single-digit range, it said in a statement late Tuesday. Revenue is expected to grow about 8% this year, according to the average estimate compiled by Bloomberg. 

“Puma’s weak first quarter and 2025 trails consensus and suggests spending and cost uncertainty due to economic and trade tensions in the United States and China,” Bloomberg Intelligence analysts Poonam Goyal and Sydney Goodman wrote in a research note. 

The company also anticipates one-time costs of as much as US$82mil this year as part of efficiency efforts. The cost cuts are expected to add as much as US$110mil to earnings, excluding interest and taxes, to this year’s results. — Bloomberg



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