The EURO TEA EXPO, an international fair celebrating tea and its culture, will take place on November 15–16, 2025, at Fortuna Arena in Prague’s Vršovice district.
The event will transform the Slavia Museum and the adjacent conference spaces into a hub for tea lovers from across Europe and Asia.
Organized by experts in tea studies and supported by global tea associations, the fair will bring together tea traders, sommeliers, academics, and enthusiasts to explore the art and science of tea.
This year’s theme focuses on Pu-erh tea and the Chinese province of Yunnan, the birthplace of this ancient fermented variety with a history spanning more than a thousand years.
Chinese tea masters will lead guided tastings and lectures, offering insights into fermentation techniques, regional traditions, and the growing appreciation of Pu-erh in Western markets.
Visitors will also discover the rituals and aesthetics of tea ceremonies, explore a curated exhibition of teaware and porcelain, and join workshops and presentations on tea production, brewing, and sustainable cultivation.
Beyond China, the expo will showcase teas from Japan, India, and South America, demonstrating how tea connects diverse cultures and traditions.
A special highlight will be a live demonstration of “roasted tea” by members of the Wa ethnic minority from Yunnan, offering an authentic look at one of the world’s oldest tea-making techniques.
EURO TEA EXPO aims to strengthen Europe’s tea community, foster cross-cultural exchange, and support the growth of Czech tea culture. Its program includes seminars, discussions, and interactive workshops led by international experts and sommeliers.
Tickets are available online at www.euroteaexpo.org. Advance prices are CZK 300 for a one-day pass and CZK 400 for a two-day pass.
Tickets purchased on-site cost CZK 330 (one day) or CZK 450 (two days). Each visitor will receive a special tasting glass for unlimited tea samples.
Online ticket holders will also be entered into a draw for a return flight from Prague to China, courtesy of Hainan Airlines.
